I’ve been hearing the term “content marketing” a ton, mostly from Copyblogger. As a blogger myself, I know I’m supposed to stay up to date on the latest trends and such so I can continue to make a living giving people something that’s actually useful. But I’m not convinced about this whole “content marketing” thing.
Because I thought we were already doing that.Isn’t content marketing just blogging?
Let’s break it down…
Google, the master of the universe, loves “unique content” and prefers that you always be updating your shit. That’s why about 90% of bloggers write blog posts on a continuous basis. Otherwise more people would probably do the whole “email blogging” thing. It’s about the links and the traffic.
Next, we have this thing called social media, which is twitter and facebook and pinterest, etc. We share stuff (content!) on these social media sites and connect with people (network, socially!) to grow our audiences and lead them back to our blogs for our content. We’ve been doing that since at least 2004, when I started blogging.
Back then we did this to sell ad space or links or encourage donations. Established companies blogged because customers would read them and comment and it all sorta kinda looked like engagement. Fast forward about 10 years and here we are, selling information products and coaching and memberships and such.
The channels have grown, but I don’t think the techniques have changed. Back then it was just “website promotion” or “traffic generation” or “internet marketing.” Now we’ve slapped the word “content” in front because content is king. It’s the buzzword of the year.
Seriously, “Scribe” was an SEO plugin like a few months ago. Now it’s a “content marketing software.” Err…what?
I’m not using it either way, so I guess it doesn’t matter. I need that $97/month to feed the puppy. Yes, I am making her fat.
All I’m saying is that let’s not get wrapped around these buzz words. Blogging isn’t hard or complicated, it’s just a lot of work and time and effort.
Don’t let the A-listers get you down.